Tag
wenchuang
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Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
Hermitage Museum Launches on Tmall
The St. Petersburg attraction hopes to compensate for revenue lost during coronavirus by selling cultural products on China's e-commerce giant. Read More -
V&A Pop-up Store In Shanghai’s K11
Backed by online retail giant Tmall and housed in a high end art mall, the V&A has furthered its brand in China with this latest move. Read More -
Pop Smart — Chicago, Warhol, And China
For the largest Andy Warhol retrospective in 30 years, the Chicago museum is using a KOL, social media, and gift shop goodies to draw Chinese tourists. Read More -
The Met Goes Fox Hunting In China
The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More -
Will UNIQLO x KAWS Incite China’s Culture Lovers Again?
Chaos surrounded the June drop. Has the Japanese brand learned from the experience and what does the collaboration's popularity say about Chinese consumer tastes? Read More -
Travel Hacks: Thai Tourism Troubles, Tmall’s Museum Push and More Chinese Travel Trends
Jing Travel’s weekly guide to stories providing insight into Chinese travel trends. Read More -
How Popular Is Picasso In Beijing? Ask UCCA
More than 100,000 people saw Birth of a Genius in July. Interest in art and culture is on the rise among Chinese millennials and UCCA is tapping into this growing scene. Read More -
The British Museum Drops On Chinese E-com — Again
The world's oldest public museum made $51 million by selling licensed products in China last year. The launch of a Taobao platform will increase reach and searchability. Read More
