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Richard Whiddington
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Decoded: How To Build A WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More -
Passion First, Destination Second — the European Travel Commission’s China Plan
The European Travel Commission has helped grow and diversify Europe's appeal in China. At this pivotal moment, its Executive Director, Eduardo Santander, discusses the future of Chinese travel in Europe. Read More -
Can ByteDance’s Cultural Focus Push Museums Onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More -
Can Tencent Revive Chinese Tourism in Italy?
Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More -
Backyard Inspiration: The New Role for DMOs
With travel stakeholders cash-strapped and facing a litany of new decisions, destination marketing organizations are proving more valuable than ever within local communities. Read More -
How teamLab Shanghai Incentivizes Visits
With competition fierce among Shanghai’s cultural attractions, teamLab's innovations include live streamed pop concerts and packages with high-end hotels. Read More -
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More -
Liu Ye “Storytelling” Reopens At Fondazione Prada
Few Chinese artists match Liu's global reach. After a turbulent start, his latest show in Milan invites visitors to reflect upon the nature of storytelling. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
Will Virtual Clicks Drive In-Person Visits?
Digital engagements have given new life to cultural accessibility, but can attractions ensure this translates to in-person visits? Read More
