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Richard Whiddington
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Brand USA Hopes Mandopop Star Will Lure Tourists
The organisation responsible for marketing the U.S. as a tourism destination worldwide has hired Jane Zhang as the face of its biggest ever Weibo campaign. Read More -
UCCA Strikes Gold with Cai Xukun Vogue China Video
The museum's decision to sign a Chinese superstar as a goodwill ambassador is drawing more visitors to Picasso - Birth of a Genius. Read More -
Will UNIQLO x KAWS Incite China’s Culture Lovers Again?
Chaos surrounded the June drop. Has the Japanese brand learned from the experience and what does the collaboration's popularity say about Chinese consumer tastes? Read More -
How Popular Is Picasso In Beijing? Ask UCCA
More than 100,000 people saw Birth of a Genius in July. Interest in art and culture is on the rise among Chinese millennials and UCCA is tapping into this growing scene. Read More -
Weibo Data Shows Cultural Tourism on the Rise
Chinese cultural tourism is booming. Figures released at Weibo's recent summit in Chengdu illuminate how the world's largest tourism market is engaging with travel on microblogging platform Weibo. Read More -
How VMFA’s Alex Nyerges Created A Winning Cultural Exchange With China
The Richmond museum has been a pioneer in building relationships with prominent Chinese cultural institutions and director Alex Nyerges believes artistic exchange can become a "tie binding us together" in the trade war age. Read More -
Review: China’s Outbound Travel Market H1 2019
Despite some political road bumps in 2019, China's outbound tourism continues its unassailable rise in becoming the most important global market. Here is a continent by continent roundup of Chinese travel trends across the first half of the year. Read More -
What Do Chinese Luxury Travelers Want? Adventure, of Course
Understanding the desires of China’s more than one million high-net-worth individuals has never been more essential for hotels, DMOs, and cultural institutions. Read More -
Travel Hacks: Visa Free Travel On the Rise, Hawaii’s Trade War Pain and More Chinese Travel Trends
Here’s Jing Travel’s weekly guide to stories that give insight into Chinese travel trends and how they affect the industry’s main players. Read More -
The British Museum Drops On Chinese E-com — Again
The world's oldest public museum made $51 million by selling licensed products in China last year. The launch of a Taobao platform will increase reach and searchability. Read More
