Category
Jing Culture & Commerce
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How Oreo And The Palace Museum Won Hearts In China
Oreo gained 260,000 additional followers on its flagship Tmall store following its Forbidden City collaboration. Read More -
Louvre Channels Iconic Works With Perfume Collaboration
The Louvre has collaborated with famous perfumery, Buly, to create eight unique fragrances to be sold in a museum pop-up shop. Read More -
Five Simple Weibo Tips For Museums
Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More -
China Institute Promotes Museum Night Via WeChat
The China Institute used WeChat to promote its part in Night at the Museums, an event that showcases the museums and historic sites in Lower Manhattan. Read More -
The Lipstick Met Museum Designed For China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More -
A Guide To Baidu: 8 Steps For Search Engine Marketing In China
SEO is an essential part of any digital presence. Check out this crash course on China’s Baidu for tips on how to get started and what to avoid. Read More -
How Museums Can Offset Losses From The Trade War
How the U.S. travel industry — and by extension, the nation’s museums and cultural institutions — is becoming an unexpected casualty of the trade war. Read More -
The Victoria & Albert Museum Goes WeChat
On June 10, London’s Victoria and Albert Museum (V&A) launched a WeChat account, listing its previous initiatives with Chinese Museums. Read More -
The Tate Shares Collection (And Expertise) With Shanghai’s New Art Museum
The Tate Museum signed a development partnership with the forthcoming Pudong Museum of Art in Shanghai to hold three exhibitions and consultant for them. Read More -
How Chinese Museums Are Rethinking Gift Shops — And Winning
Gift shops at museums are using products inspired by China’s cultural history to reach China’s young and increasingly culturally-driven online shoppers. Read More
