The first half of 2020 has not spared brands. Neither did the recent social protests. The Black Lives Matter movement and imminent American elections have particularly forced brands to fist-wave, if not to take concrete actions. In this intense context, brands have no choice but to redefine their roles and imagine new ways to engage […]
Back in May, when we hosted a webinar on monetizing digital content, museums and cultural organizations were only just beginning to experiment with effective ways to generate revenue through digital programs. Now, several months later, we’ve seen a surge of exciting initiatives that are bringing in money. From virtual summer camps, ticketed virtual events, animal […]
Leveraging WeChat marketing to reach Chinese travel consumers For global travel and retail brands with the ambition to expand in China, recognizing WeChat as a major channel to tell a brand story is only the first step. The next important step is to establish and maintain meaningful interaction with the Chinese consumers by curating relevant […]
A free 30-minute webinar on how to effectively reconsider the visitor experience – pre and post visit, on-site and online James Rodliff – Operations Manager, English Heritage Anne Fletcher – Interpretation & Visitor Experience Consultant Helping you consider whether your visitor experience is what your visitors need and want. Featuring tips and best practice from […]
Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts. HOW ARTS ORGANIZATIONS MONETIZE LIVESTREAMS AND DIGITAL CONTENT In a recent survey of audiences and the broader American public, more than half of respondents reported […]
The Covid-19 outbreak, and the global shutdown and its subsequent economic downturn that came in its wake, has shaken up the art world in unexpected ways. In light of these challenging times, Talking Galleries will host a new series of online panel discussions and presentations to address the challenges of galleries and the art market […]
About the conference Over the two-day event, Connecting Culture will bring together industry leaders from the UK museum and heritage sectors to provide multiple streams of unmissable content, covering topics from technological developments to future operating procedures in a world post COVID-19. Visitors will have the opportunity to choose between different exhibition halls, allowing them […]
Inspiring the Digital Landscape of Libraries and Museums We’re all aware of the enormous impact COVID-19 has had in all aspects of our lives. This is also a pivotal moment for Libraries and Museums globally as we deal with issues of financial resilience and finding new ways to engage with our audiences. At Microsoft, Satya […]
As overseas destinations look ahead to welcoming back Chinese visitors, we share what Chinese destinations, cultural attractions, hotels, airlines, and other travel businesses have done to inspire Chinese to hit the road – and what practical tips we can learn from their example.
Retail is fast evolving in the China market, and Alibaba has been pioneering livestreaming as an innovative combination of shopping and entertainment. As the retail industry looks to navigate disruptions caused by Covid-19, livestreaming has proven to be an even more important means of digital engagement, especially for international brands. Join this webinar to understand […]
