Recovery Strategies for Chinese Tourism Marketing

Dragon Trail’s July webinar will look at recovery prospects for Chinese outbound tourism, with a guide to what destinations and other businesses can be doing to engage the Chinese travel […]

How Travel Brands Utilize WeChat Now and in Future

Leveraging WeChat marketing to reach Chinese travel consumers For global travel and retail brands with the ambition to expand in China, recognizing WeChat as a major channel to tell a […]

What Overseas Tourism Brands Can Learn from China’s Recovery

As overseas destinations look ahead to welcoming back Chinese visitors, we share what Chinese destinations, cultural attractions, hotels, airlines, and other travel businesses have done to inspire Chinese to hit the road – and what practical tips we can learn from their example.

Catalonia Workshop: B2B travel and tourism networking

Tour operators and distributors to vital markets meet tourism product from across Catalonia and surrounding regions in an accessible B2B workshop. Ideally placed at vital moment in the region’s bounce-back, […]

CM Málaga, Cities & Museums International Trade Fair

The transformation of tourism. The post-COVID-19 traveler. The new consumer Spain has gone from trying to limit mass tourism, which was drowning its cities, to start thinking about policies to […]