Tag
bilibili
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Decoding the decline: From $54 billion to $6 billion, what happened to China’s Bilibili and iQIYI?
Since 2021, the value of the Chinese video-streaming giant iQIYI has plummeted 73.5 percent to just $5.3 billion. Read More -
Virtual Humans Steal the Show At China’s New Year’s Galas
Virtual humans had a notably enhanced and expanded role on the NYE countdown shows of multiple Chinese platforms. Read More -
China Says No To Speculative All-Virtual Metaverse
How will China's new metaverse approach to “use the virtual to enhance the real" shape its development and partnerships? Read More -
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More -
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More -
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More -
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More -
Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More -
Decoded: China’s Livestreaming Platforms | Part One
Who are the major players in China’s live streaming landscape and why are they focused on cultural collaborations? Read More -
How A Shanghai Music Festival Generated Revenue At 30 Percent Capacity
What does a performing arts festival look like under new restrictions? Shanghai's "Music in the Summer Air" offers answers. Read More
